HOW TO WRITE AN IRRESISTIBLE SALES COPY OR LETTER FOR EMAIL MARKETING SUCCESS

Email marketing is a marketing strategy that most internet marketers are using to market their product and services online.
The result one gets from this strategy, however, depends on certain factors among which how you craft your sales copy is very important. You will notice that i used the word 'craft' above. This means that writing a good sales copy requires a little skill as you can't just write it the normal way that you write your letters.

In this write up, I am going to give you some tips that will guide you step by step on
writing an irresistible sales copy. And are the tips :

1. KNOW YOUR AUDIENCE
You must first determine who your audience or clients are, before you begin writing your sales copy. However, to help you here, you can ask yourself these questions:
* What do my client or customers need ?
* What marketing appeal will my client respond to ?
* What annoys my client or customers most ?
* Do my client need my product or service ?
* What benefits of my product/services will interest my client ?

2. COMPOSE A GOOD SUBJECT LINE
The key to making your client open and read your message is a good subject line. As you know that your client must open and read your sales letter before it can yield your desired result, so you must do a little work on your subject line to make it irresistible. It is important to know that a good subject line will not only stimulate your recepient[customer] to open your message, but it is also the first thing that would arouse their interest in your offer. These are a few clues to writing a good subject line that will work like magic on your clients. This tips will help you :

• State a powerful benefit of your product or services.
  
• Pique your client's curiosity with a short statement that will arouse their
  interest to find out what you really have want to offer.
  
• Write your subject line with a news angle.
  
• Offer immediate gratification for your product or services.
  
• Personalizing your subject by putting your recepient's name in it will also help.

3. A GOOD CONTENT After you have been successful in getting your client to open your message through an irresistible subject line, the next thing that is going to determine your success is the content of your sales letter, as this is where you pass your message across to your client. The following steps will guide you in writing a good content :

1. Start your sales copy with something interesting that will be a prelude to the
   remaining part of the sales copy. This may even be in form of a question or other
   interesting statements and go on to tell your client what you have for them.
   
2. Asure your client of the credibility of your product or services. Confiding them that
   your product and services will deliver as promised. To back this up, you can also
   include testimonials from those who have already used the product or services.
   Also endorsement letter from important people in your industry will also help.
   
3. Give your prospective customer a guarantee on your product/services. Giving them a
   guarantee will increase the response that you will get as this assures them that you
   really stand behind your offer.
   
4. Don't forget to ask for order. After you have convinced your customers that your
   product is the best for them, then go on and ask for order by providing a URL that
   links the order page created for your product or service. And make sure that you ask
   for order at least two or more times before you end your sales copy.

MAKE CORRECTIONS AND ADJUSTMENT TO SALES COPY. After you have completed writing your sales copy, the next thing to do before sending it out to your clients are these :

• Correct all grammatical errors and spelling mistakes in it
  
• Wrap your lines at 65 characters or less. Doing this will make your sales copy easy to
  read and will prevent your message from being received chopped up by email clients that
  enforce line wrapping at 60-65 character on message received.
  
• Break your paragraphs into short sentences for easier read and use sub-headings,
  asterisks,dashes and ellipses to give your sales copy a nice look.
  
• Use ALL CAPS only when necessary as email messages written in ALL CAP are considered as
  yelling.

I trust these write up has really enlightened you on how to write an irresistible sale copy that works like magic on your customer. Get some time, sit down and write your sales copy today, and then increase your income fast.