Dominating Video Marketing

Video marketing is the next big thing online. It is underused by many marketers and fantastically profitable for those that do use it.

Many marketers don't use video marketing simply because they don't know how to get started on it. It isn't actually that difficult and you will find it remarkably easy when you do use it.

Videos can very easily go viral and you will find yourself getting a lot of traffic from them. Plus, the search engines love video because it is very popular at the moment. You can often see a selection of videos in the top five ranking for any search term in Google.




Creating the videos doesn't have to be difficult. You can create a live action video using your mobile phone or digital camera, or if you live in the dark ages, a webcam.

Using a tool such as Camtastia or Camstudio you can capture the screen and demonstrate some software or a website. These are very effective videos because people can see what they are buying or what they need to do.




Promotional videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Jing or Animoto. These websites create some fantastic videos which you can use as adverts.

Your video needs to be concise, to the point and entertaining. You want your viewers to see your video and be captured and want to know more.

Before you start submitting your video, you need to know which keywords to use as tags. This means doing some keyword research. The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool.

You could manually submit your video to various video directories, but this takes a lot of time. You could outsource it, which will get expensive, or you could use a tool to do it. Alternatively, you can use the TubeMogul website, which is free to use.





This allows you to submit your video articles to a handful of video directories automatically. Once you have produced some videos and are established on their site you can increase the number of video directories.

Once the videos are approved (and some sites will turn them down) you can then sit back and watch your videos spread all over the Internet. They will be picked up by websites and other directories that feed off these main sites, giving you more of an audience.

Set up a Google Alert for your video name and you will be surprised to see how far a single video will get you. So long as you have put your URL in the description and in the video itself, then you will get a good amount of traffic from this.

Video marketing is emerging as a very powerful and effective method of getting traffic. It is still underused and one that you can start to use to further boost your sites in the search engines.

HOW TO TRACK YOUR TRAFFIC USING WEB ANALYTIC

We all love traffic coming to our website. The more the merrier in most cases. However, as a marketer, that isn't the case. Marketers want targeted traffic and they want to know where it is coming from. Not knowing where your traffic is coming from means you don't know which traffic generation methods are working. The majority of marketers make no effort to track their traffic and are grateful for any visitors to their website.

If you are paying for advertising and not tracking your traffic you are throwing money away! You have to know which adverts are working and which are not. This way you can do more advertising that is earning you money and less of that which isn't.

Tracking your traffic doesn't need to be complex and can be done very easily. You can invest in scripts and services that will track your website traffic for you. These vary from the cheap to the expensive, the good and to the brilliant.

You don't need to have a script or service to track your traffic, but it can often make it much easier for you.

A simple traffic tracking method is to use Google Analytics. This is a free to sign up service that many marketers are using. The good thing about it is that it offers in depth stats and can track almost anything. The downside of it that it offers in depth stats and can track almost anything!

The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially confuse you. However, once you have spent some time analyzing the results it will prove very useful.

Firstly you have to add the code to your website. This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Once it is reporting data, you need to drive a decent amount of visitors to your site to get some good results.

Analytics will report on all activity on your website and even go as far to overlay where people are clicking to help you understand the activity on your website. You can link your analytics account with your Adsense and Adwords accounts to further help you understand how well they are working for you.

One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit tricky to get working behind scripts and membership sites, but is worth using.

The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free. Of course, Google get to understand exactly what happens on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will give you a good understanding of where your traffic is coming from and what it is doing on your site. Through this you can improve your conversion rate, and in turn, your profits.