Thursday, March 18, 2010

HOW TO WRITE AN IRRESISTIBLE SALES COPY OR LETTER FOR EMAIL MARKETING SUCCESS

Email marketing is a marketing strategy that most internet marketers are using to market their product and services online.
The result one gets from this strategy, however, depends on certain factors among which how you craft your sales copy is very important. You will notice that i used the word 'craft' above. This means that writing a good sales copy requires a little skill as you can't just write it the normal way that you write your letters.

In this write up, I am going to give you some tips that will guide you step by step on
writing an irresistible sales copy. And are the tips :

1. KNOW YOUR AUDIENCE
You must first determine who your audience or clients are, before you begin writing your sales copy. However, to help you here, you can ask yourself these questions:
* What do my client or customers need ?
* What marketing appeal will my client respond to ?
* What annoys my client or customers most ?
* Do my client need my product or service ?
* What benefits of my product/services will interest my client ?

2. COMPOSE A GOOD SUBJECT LINE
The key to making your client open and read your message is a good subject line. As you know that your client must open and read your sales letter before it can yield your desired result, so you must do a little work on your subject line to make it irresistible. It is important to know that a good subject line will not only stimulate your recepient[customer] to open your message, but it is also the first thing that would arouse their interest in your offer. These are a few clues to writing a good subject line that will work like magic on your clients. This tips will help you :
  • State a powerful benefit of your product or services.
  • Pique your client's curiosity with a short statement that will arouse their
    interest to find out what you really have want to offer.
  • Write your subject line with a news angle.
  • Offer immediate gratification for your product or services.
  • Personalizing your subject by putting your recepient's name in it will also help.
3. A GOOD CONTENT After you have been successful in getting your client to open your message through an irresistible subject line, the next thing that is going to determine your success is the content of your sales letter, as this is where you pass your message across to your client. The following steps will guide you in writing a good content :
  1. Start your sales copy with something interesting that will be a prelude to the
    remaining part of the sales copy. This may even be in form of a question or other
    interesting statements and go on to tell your client what you have for them.
  2. Asure your client of the credibility of your product or services. Confiding them that
    your product and services will deliver as promised. To back this up, you can also
    include testimonials from those who have already used the product or services.
    Also endorsement letter from important people in your industry will also help.
  3. Give your prospective customer a guarantee on your product/services. Giving them a
    guarantee will increase the response that you will get as this assures them that you
    really stand behind your offer.
  4. Don't forget to ask for order. After you have convinced your customers that your
    product is the best for them, then go on and ask for order by providing a URL that
    links the order page created for your product or service. And make sure that you ask
    for order at least two or more times before you end your sales copy.
MAKE CORRECTIONS AND ADJUSTMENT TO SALES COPY. After you have completed writing your sales copy, the next thing to do before sending it out to your clients are these :
  • Correct all grammatical errors and spelling mistakes in it
  • Wrap your lines at 65 characters or less. Doing this will make your sales copy easy to
    read and will prevent your message from being received chopped up by email clients that
    enforce line wrapping at 60-65 character on message received.
  • Break your paragraphs into short sentences for easier read and use sub-headings,
    asterisks,dashes and ellipses to give your sales copy a nice look.
  • Use ALL CAPS only when necessary as email messages written in ALL CAP are considered as
    yelling.
I trust these write up has really enlightened you on how to write an irresistible sale copy that works like magic on your customer. Get some time, sit down and write your sales copy today, and then increase your income fast.

HOW TO OPTIMIZE YOUR WEBSITE FOR HIGH SEARCH ENGINE RANKING

One of the easiest way to get free traffic to your website, blog or other online content is through search engine optimization (SEO techniques).

Search engine optimization technique is a rewarding strategy to harness in pulling lots of traffic to your website and thereby multiply your income especially if you are using your website for business.

SEO technique works in such a way that it makes your website and other online content more visible to search engines which gives you the a good chance of having
your website included in search results each time the keywords that are relevant to your sites content are searched on search engines like Google.

In brief, search engine optimization is simply the strategic use of keywords in your web copy so as to make your site more visible to search engines.
If you do search on search engines, you will remember that each time you make a search, you do type-in certain keywords or phrases into the search box and after a while after clicking the search button you are supplied, usually with thousands of websites which contain information relevant to your search.
In this case, those words/phrases which you typed into the search box are called keywords. These are the keywords that search engines use in getting their results from the internet.
In other word, those websites that you find in your search result contain keywords which matches your search.

At this junction, you need to know that your keywords are very important in determining the visibility of your website to search engines and how your website will be ranked
on search results. In light of this, i will like to say that keyword optimization is an important factor that you must consider in order to improve your search engine placement and get free search engine traffic.

1.PAGE TITLE OPTIMIZATION:when putting up a title for your webpage, you must make sure that the title contains important keywords relevant to your page content as the the title bar of a page carries greater search engine weight than the page content itself. So page title is one of the important places that search engine always check out when searching for keywords.

2.CONTENT OPTIMIZATION: To get the best out of your SEO techniques, you must really ensure that your web copy is rich in certain keywords which are relevant to its message.
So make use of these keywords as often as possible. However, you must carefully avoid overuse of your keywords by using them strategically only where they can come-in while still keeping the your copy sounding natural and not boring. Keep in mind that when your keywords are over-used, this will not only keep your web copy boring and awkward, but it can also lead to search engines banning your website.

3.META TAG OPTIMIZATION: to a certain extent, you can also optimise the meta tags of your HTML document and influence how search engines see the content of your website. To have this done, you just need to use any of 'keyword' or 'discription' META tag, or both between the head tags of your HTML document.
When your META tag is coded with keywords and the description of your website, this helps you to control how search engines will match your website with certain keywords for search results.

4INBOUND LINK OPTIMIZATION: having a good number of in-bound link to your site will help to improve your site's search engine ranking. Inbound links are links comiing to your website from other external websites. You can get inbound links (back-links) to your website by submitting your site's URL to website directories,also by mutual exchange of link with other websites or through link-exchange programs. Another way to get inbound links to your website is by including your website's URL in contents that you post on other websites, contents like articles, reviews,reports,testimonials, and even your comments on forums or other websites.

5.DOMAIN NAME OPTIMIZATION: a domain name is the internet address of a website. Usually domain names are selected to reflect the information contained on a website or your business name. When picking a domain name for your website, using a domain name that reflects much about your website can be helpful and this is another way of optimizing your site.
The point is this, among the many factors that search engines uses in placing websites on search results, one of the minor factor is a domain name which you can also use to your advantage.
For instance, if i want to search for toys and type 'toy' into the Google search box, based on its name, the website 'toy.com' is likely to rank higher on my search result than another toy website say 'wogole.com' based on domain name because the domain name - toy.com matches my search for toy better than the latter.

So the best way to optimize your domain name is to use a name that speaks about your website. And using important keywords in your domain name will be really helpful

I trust these tips on how to fully optimize your website for high search engine ranking will really be usefully for you. I wish you the best.


Wednesday, March 17, 2010

MAKE MONEY WITH PAID TO CLICK PROGRAMS

Paid to click and paid to surf strategy of generating income online has been around for quite a long time now. However, this strategy has been ignored as many people are yet to see the potential of generating easy income that lies unnoticed in it. Apart from that a few people also consider these programs as cheat programs.
But contrary to such notions, paid to click programs are easy, profitable and legitimate means to make money online with no start up capital required, and even at ones convenient time.

Paid to click progrems are quick income generating programs that pay you to click adverts and visit websites. These websites are owned by people who really want you to visit their websites and that is the reason you are paid each time you visit any of those websites. The websites owners are making use of the opportunity of bringing visitors to their sites to get their website exposed; to get sign ups for their programs ie affiliate programs; to increase their site's traffic and get better search engine ranking; to market their product and services; and even to get visitors views or opinion.

In spite of this, not all paid to click programs are reliable and profitable as there are scams around. But to be on a save side, you have to do a little research online to get the real and profitable ones, and then choose those suit you.

However, i would like to reccommend those that i have personally tried which have proven to be profitable. Apart from that they also have multiple method of payment from which you can choose how to collect your earnings. You can click these links to check them or sign up with them:
MY FREE SHARES and CLICKSIA.



Importance of Applying SEO Techniques

Most of the people consider SEO as a tool because they want to get the most updated and well comprehend traffic towards their website. Online marketing can be tricky and daunting which is why you need to know what aspects and features you would be considering at what time. You can attract a lot of people towards your products, services or different offers by applying different SEO techniques, which is a constructive step towards success. Well reputed search engines such as Google, yahoo and MSN, determines the quality of a particular website by performing a through process. According to the quality, they rank different websites and the ones which have higher page ranking appears on top whenever person types in specific keywords/phrases for his/her concern in the search engine.

I think by now you must have realized the important of applying SEO techniques, so for you concern I would like to discuss some useful SEO techniques which you implement practically if you want your website to be ranked among the top ranked websites.

Title tag is the most important thing you would be considering because this is the most dramatic and an organized part of your website. If you have well placed titles in the beginning, people will get an idea of who you are and what deals you are offering. Every single page of your website should have its own title tag that mentions a clear picture of everything that you are offering.

Meta description can be utilized for the keyword introduction and explanation. This is where you include and involve a set of keywords which you have decided to use in your content or information.

Link building is also a major part of SEO. If you won't relate your website to any other forums and blogs, it is less likely that you would achieve the target of attracting more people. Most of the readers online seek for brief information and organized content. If you are providing this aspect, search engines would grade you well and at the same time if your website will be linking with several other online websites then there is a more chance of you diverting more and more organic traffic towards your website or sales.

Lastly, placement of keywords is really important and one of the most important SEO techniques to consider. You should scatter them well in content, Meta tags and headlines and most of all, in the beginning of your content because keywords play a really vital role with the development of your website. You should relate the keywords to the content as well because if your website is about weight loss and your targeted keyword is debt consolidation then all your efforts will go in vain.



How to Rank in Search Engines - 3 SEO Techniques For Your Website

It is the goal of many websites to become a result that is listed on the first or second page when a specific keyword is searched for. However, this does not happen overnight, nor does it happen without an effort put forth by the owner(s) of the website. This is where the role of SEO comes in. SEO techniques are methods used to increase the rank of a website so that it receives more traffic. There are numerous SEO techniques that can be used; some can be implemented by those who are not skilled in the field of search engine optimization, whereas others are used by professional SEOs.

Writing Quality Content

An SEO technique that can be used by anyone involves writing relevant articles. Some of these can be for the content of the website. Others are written specifically for submission to article directories. These articles are important because they are what user will read when searching for information on a given topic. Therefore, it is important to use keywords and phrases that are most likely to be searched for. These do not have to be excessive. Using only a few keywords per article is a much better SEO technique than filling the article with all keywords and no content. Furthermore, by using too many keywords, search engines will discredit the site as being spam.

Creating Backlinks

When a website qualifies to be included in a search engine's results, its rank determines where within the results it will fall. The more relevant a search engine deems a website, the high in the results it will fall. Search engines determine the popularity of a website based upon how many other sites see it as noteworthy. This is done by creating backlinks. Backlinks are literally that, links that direct a user back to the website of concern. Proper SEO techniques use this in ways that do not disqualify a website from the search engine. This can be done through links posted in articles on various sites as well as in forum signatures. However, using sites that mass market links is not advised due to it being considered spam.

The Importance of Tags

There are three main types of tags on a website that SEO techniques put to use: Title tags, Meta tags, and heading tags. These are used to help identify a website. A title tag is one of the first things that is shown when a site is returned as a search result. Therefore, if there is a relevant keyword included, it will be more successful at drawing in traffic. However, the title should be concise and relevant. A title that is nothing but keywords will be discredited by search engines. Meta tags, such as the description tag, are also important because it is what the users will use to decide whether or not to click a link. Again, it is helpful to use a keyword or two in this phrase, but it should still be readable and interesting enough to make a user choose it. Good SEO techniques utilize these tags to their advantage without appearing to be spam.

There are many other SEO techniques that can be used. Some of them require more training and diligence than others. Some can be performed by a website owner while others may require the use of a profession SEO to accomplish. However, SEO techniques, no matter how effective, still require time in order to show their full potential. Results are not instant, but this as preferable, as too quick of a climb up the ranks can draw unwanted negative attention from search engines.

Next, discover how you can make sure to move your website up the rankings and finally break onto the first page of Google. Go to http://www.AbsoluteDominance.com and make sure that you have the best local business marketing you can so that you get to the top of the Local SEO Marketing results with Absolute Dominance Marketing Consultants.

Article Source: http://EzineArticles.com/?expert=Steve_B_Johnson


Tuesday, March 16, 2010

Email Marketing - Is it Part of Your Marketing Strategy?

There are many voices out there today, each one clambering for our attention. In our home based business, we get bombarded daily with offers that we are told we just can't refuse! Each one offers their best marketing strategy and/or courses, which if you will just simply buy it; it would literally set you financially free! Ever been there?

Well, that's not what I'm going to do here!! We're going to be talking about one subject: Email Marketing and email marketing strategies. Clearly there are more marketing strategies than email marketing. The fact is, there are many different marketing strategies out there, and we have many choices, but you have to decide which ones you want to implement. A strategy that has worked well for me and other internet marketers is to start with two, maybe 3 marketing strategies. Get very familiar with those, and make sure they are working for you. Don't let anything or anyone sidetrack you. Stick to your guns. Once you have those mastered, move on to the next 2 or 3, but don't abandon the original 2 or 3.

There are many marketing strategies, and I'll name a few, such as:

o Social Media - Facebook, Twitter, LinkedIn, Yuwie, Friendfeed, Squidoo, etc

o Articles - Ezine, Articlebase, BetterNetworker, etc

o Press Releases - FreepressRelease.com, 24-7pressrelease.com, PRWeb.com

o Videos - You Tube, Traffic Geyser, Camtasia, etc

o Blogging - WordPress, Blogger, Digg, etc

o Forums - Warrior Forum, Google and Yahoo forums, etc

o Email - Viral Host, AWeber, List Bandit, List Joe, Viral URL, etc

There is a myth floating around out there that I want to address right now, and that is this: There is a common misconception by many people nowadays that the internet is too competitive, and that a newbie [slang word for a newcomer to the internet] cannot possibly hope to succeed running against the big dogs, or the more seasoned internet marketers.

Nothing could be further from the truth! There are many ways of making money online and so many opportunities and niches to take advantage of. And the bottom line is this: there are constantly new people coming online, and new people looking for business opportunities. The key is to find something you are interested in, have a passion about, and begin to market in that niche.

This is not about niche marketing, and at this juncture I'm not going into how to find your niche and finding the right keywords to market your niche or product. There are plenty of articles and blogs out there about that.

You can find plenty of articles and blogs about all the different marketing strategies, but what I'm going to focus on here is email marketing. Email marketing is a key part of any marketing plan, but where that falls in priority for you is totally dependent on what your marketing strategies might be.

I'm going to assume that you already have your list [if you don't contact me, and I will help you with that, or point you in the right direction]. Email marketing lists are important, but maintaining them and keeping them up to date is even more important.

In email marketing, your reputation is important, more so online than offline. Both are important, but most of us reading this are trying to build a home based business through an online presence. We build and develop our online reputation through social media engagements, blog posts, press releases, articles, forums, videos and etc. Our reputation actually is created by our readers, and if we continue to supply them with valuable content, our reputation grows.

When it comes to building our reputation in social media, it is important to not bombard your friends and followers with just links to your site. Several times throughout the day is okay, but provide valuable content, such as positive quotes, links to videos that can help build their business, etc. A whole article could be written just on this subject, and many have been written.

Our online reputation is what makes our email deliverable! That's right; our reputation is what helps get our emails opened. If our reputation has become tarnished because of some negative posting on a forum or a negative blog, it will definitely affect email deliverability. If people on our list view us negatively, they tend to blacklist us, and now the email goes into the spam box instead of the inbox. That will have a direct impact on your bottom line.

Here are 7 tips that will help get your emails delivered.

Tip#1: Manage and Maintain Your Online (and Overall) Reputation

a) Can't say enough about this - it is completely within your control!

Tip#2: Get Opt-In Permission

a) You have to provide options to your subscribers to allow them to change their subscriber preferences. Subscribers have to have the option somewhere in your email to opt-out if they so choose and it should be plainly visible.

Tip#3: Recipients Expect Frequent and Valuable Content

a) I get some emails on a daily basis, and one even sends between four and six per day. However, I always read them, because invariably they provide good and valuable content. Actually, two or three times a week is sufficient, and there is even some thought out there that once a week is enough. It really depends on your list and your product.

b) The bottom line - whatever your frequency, it has to contain relevant and valuable content. If not, they will opt-out or drop it into the spam folder!

Tip#4: Use a Recognizable "From" Address

a) I've received email from online marketers where it was kind of obscure as to where the email was coming from. There are plenty of email providers out there (see list above) so there is no excuse to not have a recognizable "from" address.

b) Make sure your subscribers have a way to reach you. If your "from" address in your email is not a reachable address, provide one somewhere in your email. I prefer to provide mine in the signature of my email.

Tip#5: Design the Header of Your Email to Deliver Your Message

a) This is the first thing they see when they open their mailbox! If you know anything about copywriting, you know that the header is the most important item to getting your email opened and read. This can be the difference between a successful or unsuccessful email campaigns.

b) Let's say you aren't good at writing headlines - there are plenty of sources out there where you can find someone that is. Go to elance.com, post what you want done and you'll find someone that can do it for you. Just be sure to check them out thoroughly and get some good verifiable references. For as little as $200 you can get someone to write you a great email campaign with a great header.

Tip#6: Spam - Who Defines It

a) Does it really matter who defines spam? Absolutely!! What comes to mind when you think of spam? Most times the response I get is "It's sending unsolicited emails." Really, is that it???!!! If that's what comes to mind, then you definitely need to familiarize yourself with what spam really is!! It can mean the difference between getting your email opened (delivered) or not.

b) CAN-SPAM laws were created and enforced by the FTC [Federal Trade Commission]. What is CAN-SPAM? The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

c) ISP (Internet Service Providers), as well as the FTC have a large part in determining what is or is not spam. ISPs do not rely on CAN-SPAM to define spam. Their contention is that spam is first and foremost defined and determined by the user. If, for example, a user determines the email is spam by putting it in their spam folder, or in their blocked senders list, or just simply not opening it, then the ISPs consider it spam - whether or not it adheres to each and every rule of CAN-SPAM.

d) Stay current on the CAN-SPAM rules and make sure that every email campaign complies and adheres to those rules. Be sure that your email recipients can opt-out easily. Remind your email recipients of the email address they should use to request information or if they have any questions.

Tip#7: Relevance and Continuity

a) When the potential client and/or email recipient clicks on your PPC ad or a link that you provided in your email, it is imperative that what you had in your email and/or ad is where the link goes to. For example, if you are advertising something about weight loss, make sure that when they get to your site, you are actually promoting weight loss, and not something irrelevant - like, let's say skiing!! Remember....it's your reputation. If it doesn't connect or is irrelevant, it could make the customer want to consider future ads irrelevant and they will avoid clicking on them.

b) When that happens too often, search engine algorithms will then label your ads as irrelevant, suppressing the Search Engine Marketing (SEM) and PPC conversions. SEM is only relevant if you have a website

The last thing I want to cover (and certainly not the least) is search engine marketing. Search engine marketing can and does have a great impact on your online reputation, i.e., your email deliverability. What is search engine marketing? Glad you asked!! Search engine marketing is the performance of marketing or advertising your web site through search engines, like Google, Yahoo or Bing. Search engine marketing (SEM) may consist of one or more of the following components:

· Pay Per Click (PPC) - On the right side of the page you will see little boxes or ads, and those are what are considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (the amount depends what search engine you are using). You bid the amount you are willing to pay per click. The more you bid, the more likely your ad will appear higher in the search engine results. Google Adwords has implemented an additional aspect. Your ads will rank based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

· Search Engine Optimization (SEO) - Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings.

· Pay For Inclusion (PFI) - What is PFI?It is a search engine marketing technique that involves paying for a Web site listing in a Web directory, for example Yahoo Directory [not same as Yahoo Search] or Verizon's SuperPages. The bottom line is you are paying to be included in a Web directory. In addition to search engines, like Google, Yahoo and Bing, various other directories also exist on the web. These directories can either be general in nature or can be related to a specific topic. You can get free listings in some online directories, like DMOZ. However most directories now charge for a listing. Yahoo describes its directory as: Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.

So is Search Engine Marketing Important?

It really depends on whether you decide to make search engine marketing a part of your marketing and advertising strategy. If you don't have a Web site or ever plan to have one for your business, you certainly wouldn't need search engine marketing. But in today's business climate, it's hard to imagine anyone not wanting or having a website, as nearly all business are expected to have a website and most do.

Search engine marketing is used as a means to get traffic to your website. This again can be done through your emails with links to your website, or through SEO, PPC, or PFI. This then should ideally lead to getting new customers and adding to your home business revenues.

When compared to other means of advertising and marketing, search engine marketing can be very cost effective. For instance, you could implement some SEO techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues.

In the same way, PPC can be very cost effective. Since you can set limits on how much you'll pay per click and how much you'll pay per day. By doing that, it's fairly easy to keep your costs in line. As previously mentioned, some Web directories like DMOZ allow free listings, while others can cost as little as $25 - $30 per year.

In closing, it is vital to your success to keep your lists up-to-date so that you can optimize your response rates, your conversions, and your overall email campaign performance. With all the spammers and fraudulent email senders out there, it has created a lot of mistrust. So I can't stress enough how important it is to consistently update your email list, review your list often to establish which email recipients haven't opened or clicked through for the last six months. Make them another compelling offer, and if they still don't open them, you might want to try one more time, but then take them off your list.

To your success in getting your email opened!

As a real estate investor, father, and business owner, I've always been an entrepreneur at heart, and have successfully started and sold several businesses over the years. I have even started some businesses that have failed; so I know both ends of the spectrum!

I have tried several different MLM companies, and was able to build a good organization with them, but it seemed that the leaders always left for some other 'newest and latest' business opportunity. In one case, our up line even kept the money that was supposed to pass on down to us!!

Even when I had a brick and mortar business, I was always looking for ways to build a business online; something that would give me a residual income. I have tried several affiliate programs that promised me thousands of dollars if I would just promote their product. Little did I know that the thousands of dollars would be coming from my pocket...instead of how I had envisioned it - going into my pocket!!

I am the kind of guy you really do want to get to know and learn from! Click on the link below to learn more about me http://squidoo.com/paul-eugene-miller?t=ezine

Article Source: http://EzineArticles.com/?expert=Paul_Eugene_Miller

Some Basic SEO Techniques

What is SEO, otherwise known as Search Engine Optimization? SEO is about getting your website to the top of the search engines in order to grow your business. By using the right SEO techniques, you will have your website move up in the rankings when a person does a search for whatever you are promoting. Most people will not go beyond the first page or two of results, so it is important to get your page to that level.

Part of SEO techniques is getting your site out there and known so that people are able to find it. You may use things such as article writing, blogs, or social media to assist with your SEO efforts, but using more focused techniques may be more beneficial.

There are some very important SEO techniques that you should be using on your site, and we will explore some of them very briefly here. This list is a full list, but just a listing of some of the major items. By doing some of your own research, you will find other SEO techniques to employ when creating and promoting your website.

Tags - Make sure you use tags in your title, descriptions and your keywords. The title is going to include the name of your website or what page the person is viewing, for instance, "My Website Introduction" or "My Website Biography". Do not stuff the title with a bunch of keywords, as it can make you look like spam.

Relevant content - Your content has to be relevant and make sense. While you may focus on getting SEO content into your articles, if they do not make sense, people are not going to hang around your site for very long or purchase your product. While the keywords are important, readability is more important. There are other SEO techniques to get those keywords in and making them searchable for the search engines.

Internal Links - To make sure that your website is easy for the spiders to crawl and assist in your rankings, make sure that all your pages link back to each other and that the links work. While this may seem obvious, many website designers forget to double check these links. Make sure to check them occasionally to make sure that they still work properly.

Cross Promotion - If you link your site to others, and they link back you, you will move up the rankings of the search engine. Make sure that these links are valid and genuine, not just spam websites designed to give you links. As well, putting links to your website in other places such as social media websites, forums or anywhere else you can link to your website will help you with increasing your page ranking.

SEO techniques are important to use to increase your rankings in the Internet. You can have the best page out there, but without good SEO, you will not get the traffic you desire.

Brian is considered the 'guru' of low cost no cost marketing he has conducted literally 100's of consultations giving advise to a broad range of business types within Australia and overseas. He has presented at seminars and workshops with his 'tell it as it is' style while making the information enjoyable and extremely practical.

Article Source: http://EzineArticles.com/?expert=Brian_George_Brown

How to Get Your Site Unbanned by Google

Most websites receive a majority of their traffic from Google and getting penalized or banned by them is the last thing we would ever imagine.. Having said that, there are situations where things are outside of our control such as acquiring a banned domain name for example. If you suspect that your site may has been banned by Google, read on and I will teach you how to have your site appear on Google Search results again.

First, you have to make sure that your site is really banned by Google. A very common mistake made by most people is that they thought a drop in ranking is actually some kind of banning taking place. The truth is decreased in ranking is not concrete enough to say that your site is banned. Search Engine (especially Google) changes their algorithm regularly and it is very common to experience fluctuation in your Search Engine ranking positions (SERP).

A better way to ensure that you are really banned by Google is to do a site:www.mydomainname.com command in Google. Assuming my domain is mydomainname.com, and there are active hyperlinks pointing to this site from other places for at least a few weeks, there should be results showing for this query. If you see no results returned, then it means the site is banned - and you need to submit a reconsideration request to Google.

Information you need to include for reconsideration request to Google

First, you need to be aware that you are submitting to real people in Google who will look at your request. So try to get into details and elaborate more when appropriate. You need to tell them some background about your site. For example, is this a new domain name that you just bought over? It is also useful at this point of time to tell them what quality guidelines you think you have violated.

Second, tell them what have you done to rectify the problem. If you have been selling text links, have you change the links to nofollow relationship? Or have you removed them entirely? It is also good to give them the actual URL to take a look.

Third, thank them for the time and effort to look into your request. A little appreciation would not hurt anyway.

The following are steps that you should do to start sending a request:

1. Login to your Google Webmaster Account.

2. Add and verify your site if you have yet to do so.

3. Go to google.com/webmasters/tools/reconsideration

All the best to your reconsideration request!

TAN KC is a Singapore SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. He has clients of different industries such as computer game controllers and antioxidant foods.

Article Source: http://EzineArticles.com/?expert=Tan_KC

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