Wednesday, March 17, 2010

How to Rank in Search Engines - 3 SEO Techniques For Your Website

It is the goal of many websites to become a result that is listed on the first or second page when a specific keyword is searched for. However, this does not happen overnight, nor does it happen without an effort put forth by the owner(s) of the website. This is where the role of SEO comes in. SEO techniques are methods used to increase the rank of a website so that it receives more traffic. There are numerous SEO techniques that can be used; some can be implemented by those who are not skilled in the field of search engine optimization, whereas others are used by professional SEOs.

Writing Quality Content

An SEO technique that can be used by anyone involves writing relevant articles. Some of these can be for the content of the website. Others are written specifically for submission to article directories. These articles are important because they are what user will read when searching for information on a given topic. Therefore, it is important to use keywords and phrases that are most likely to be searched for. These do not have to be excessive. Using only a few keywords per article is a much better SEO technique than filling the article with all keywords and no content. Furthermore, by using too many keywords, search engines will discredit the site as being spam.

Creating Backlinks

When a website qualifies to be included in a search engine's results, its rank determines where within the results it will fall. The more relevant a search engine deems a website, the high in the results it will fall. Search engines determine the popularity of a website based upon how many other sites see it as noteworthy. This is done by creating backlinks. Backlinks are literally that, links that direct a user back to the website of concern. Proper SEO techniques use this in ways that do not disqualify a website from the search engine. This can be done through links posted in articles on various sites as well as in forum signatures. However, using sites that mass market links is not advised due to it being considered spam.

The Importance of Tags

There are three main types of tags on a website that SEO techniques put to use: Title tags, Meta tags, and heading tags. These are used to help identify a website. A title tag is one of the first things that is shown when a site is returned as a search result. Therefore, if there is a relevant keyword included, it will be more successful at drawing in traffic. However, the title should be concise and relevant. A title that is nothing but keywords will be discredited by search engines. Meta tags, such as the description tag, are also important because it is what the users will use to decide whether or not to click a link. Again, it is helpful to use a keyword or two in this phrase, but it should still be readable and interesting enough to make a user choose it. Good SEO techniques utilize these tags to their advantage without appearing to be spam.

There are many other SEO techniques that can be used. Some of them require more training and diligence than others. Some can be performed by a website owner while others may require the use of a profession SEO to accomplish. However, SEO techniques, no matter how effective, still require time in order to show their full potential. Results are not instant, but this as preferable, as too quick of a climb up the ranks can draw unwanted negative attention from search engines.

Next, discover how you can make sure to move your website up the rankings and finally break onto the first page of Google. Go to http://www.AbsoluteDominance.com and make sure that you have the best local business marketing you can so that you get to the top of the Local SEO Marketing results with Absolute Dominance Marketing Consultants.

Article Source: http://EzineArticles.com/?expert=Steve_B_Johnson


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